Nothing worth doing is ever easy, and my journey has been no exception. Each challenge has been an opportunity to hone my skills and demonstrate real world results. With years of experience, I bring proven expertise and dedication to every project.
I’m a lifelong learner passionate about leveraging innovative technologies to make a positive impact on others’ lives. Over the past 18 years, I’ve honed my skills as a graphic designer and team leader, with extensive experience in print, photography, and graphic design. I thrive on learning new and exciting skills that enhance my role and contribute to my personal growth.
Currently, I work as an In-House Graphic Designer at Scenic Luxury Cruises & Tours, where I collaborate closely with internal teams to produce captivating designs that align with marketing objectives. I develop print and digital materials for multiple brands, support global campaigns, and create animations and graphical assets for digital platforms. My role has also allowed me to explore trends in Artificial Intelligence.
I’m a creative and practical individual who enjoys working with my hands. Online gaming is my primary outlet for reducing stress. It offers a competitive and social environment where I’m challenged to think creatively and solve problems in unique ways. I also enjoy PC building, which complements my gaming interests and allows me to put my basic IT skills to the test.
Highest Level of Education
Adobe After Effects Certificate (2023, XChange).
Premiere Pro Certificate (2023, XChange).
Advanced Adobe InDesign (2023, Udemy).
The Branding Masterclass (2022, Udemy).
Professional Diploma in Graphic Design (2021, Shaw Academy).
Photoshop CC Diploma (2021, Shaw Academy).
Illustrator CC Diploma (2021, Shaw Academy).
Lightroom Diploma (2021, Shaw Academy).
My printing experience has given me a strong foundation in managing projects from design to print, fostering excellent communication, time management, multitasking abilities, and a deep understanding of costs and deadlines.
Advanced proficiency in Adobe CC (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Acrobat, Lightroom, and Firefly).
Motion Graphics and Animation (After Effects).
Brand Identity Design and Development.
Typography Design and Layout Mastery.
Print Production and Large-scale Design.
Cross-Platform Experience (PC and Mac).
Trend Analysis in AI Tools (GPT, Runway, Firefly).
Digital Asset Creation for Web and Social Media.
Scenic Luxury Cruises & Tours: In-House Graphic Designer (3 Years)
Key Responsibilities:
Promoted and enhanced brand identity across print and digital platforms while adhering to guidelines.
Created visually engaging materials aligned with marketing objectives.
Developed print and digital advertising campaigns for multiple brands.
Designed animations and motion graphics for email and social media channels.
Delivered high-quality graphical assets for web and email campaigns.
Maintained and updated image libraries, enhancing photography.
Supported global offices in implementing creative campaigns.
Improved video content usage across websites and social media.
Kept up-to-date with competitor activity across all channels Effectively managed workload to complete tasks with creativity and efficiency.
Collaborated closely with design studio members to bring campaigns to life and create captivating designs based on provided briefs.
Highlights:
Voted as one of the winners for the Q3 Moments of Wonder in 2023.
Recognized for incorporating AI trends into graphic design projects.
Enhanced motion graphics proficiency, solving complex file size issues.
Fotomax: Graphic Designer / Team Lead (14 Years)
Key Responsibilities:
Managed a wide range of design tasks while leading a small team of designers, print operators, and an installation team.
Maintained brand integrity and ensured consistent, high-quality designs.
Delivered multiple projects under tight print deadlines in a fast-paced environment.
Designed advertising concepts, brochures, and exhibition materials.
Delivered high-quality print and digital projects within tight deadlines.
Collaborated with the marketing team on campaigns for digital and social media platforms.
Created large-scale printed materials, including banners and signage.
Produced detailed infographics, maps, icons, and illustrations.
Conducted precise colour editing and airbrushing of RAW files.
Regularly liaised with printers to ensure top-quality outcomes.
Highlights:
Promoted to Senior Designer (December 2009).
Advanced to Team Lead/Manager (December 2012).
crek8tive@gmail.com